Target Up and Up Diaper Review

It’s no secret that Target is one of America’s most trusted and reliable brands. Target offers families affordable prices, quality products, and an enjoyable shopping experience in-store and online.

Up and Up is one of Target’s most popular in-house brands, offering products like laundry detergent, sunscreen, cleaning products, and, most importantly—premium diapers!

So, how do Up and Up’s diapers compare to the many other brands in the market today?

In this post, we’re breaking down all the details of this popular diaper line, including the key features, pros and cons, and parent reviews and feedback.

After reviewing this post, you’ll have enough information to decide if Target’s diaper brand is right for your little one.

Up and Up Diapers: Short Version

For an affordable, comfortable option, Target’s Up and Up diapers leave no stone unturned.

Offering a highly competitive price (one of the lowest on the market!) and soft, cozy materials, you’ll have peace of mind knowing your growing baby can wiggle, move, and play all day and night in these diapers.

There are some shortcomings to this brand, however, that are worth noting. Many parents feel the absorbency power of these diapers is sorely lacking, and leaks are common.

Additionally, the ingredients list is not as transparent as other diaper brands. Still, Target does disclose that their diapers are free of fragrance, parabens, latex, phthalates, lotions, phosphates, dyes, and lead.

Pros and Cons of Up and Up Diapers

Like any other diaper line, Up and Up has pros and cons that may sway your decision to purchase them for your baby.

Pro: Budget Friendly

Your baby will be in diapers for the first few years of their life, and that cost adds up quickly.

As one of the most budget-friendly diaper options on the market, if your family is trying to save money on diapers, Up and Up is worth trying.

The Up and Up brand is comparable to Luvs and Parent’s Choice prices, making it a fantastic choice to save a few bucks.

Find more diaper reviews and comparisons here!

Pro: Sizing

Once you find a diaper brand you love, staying with it as your child grows into a toddler and beyond is very convenient.

Up and Up makes this possible by offering sizes NB through 7 (41+ pounds) so your little one can wear these diapers for several years.

Pro: Materials

With standout features like a breathable outer cover, a dryness liner, and a soft and stretchy waist and sides, the materials and intentional design of the Up and Up diapers make it an appealing option for families who prioritize diaper materials and softness.

Pro: Ingredients

Up and Up is not the cleanest diaper brand on the market, but the ingredients list is promising. These diapers are made from polyester, polypropylene, and polyethylene and are elemental chlorine-free (ECF).

Pro: Comfort

Made with super-soft materials and offering hypoallergenic comfort, you can rest easy knowing your baby’s bottom, legs, and skin are cushioned and cozy anytime they wear this diaper.

Pro: Durability

You may not be thinking about durability when bringing home your newborn, but a durable diaper is essential as your baby grows and becomes mobile.

Up and Up diapers stay in place, fit snugly, and won’t move around too much as your baby explores the world.

Con: Not Eco-Friendly

Target fails to offer a biodegradable diaper, which many families seek when purchasing products for their children. Up and Up diapers contain plastic instead of plant-based materials; disposable diapers take years to decompose in landfills and harm the environment.

Con: Absorbency

While Up and Up diapers claim to offer 12-hour absorbency protection, featuring SuperAbsorb channels to keep your baby dry during the day and night, many families claim leaks and blowouts happen regularly.

Related post: Aldi Diaper Review

Key Features of Up and Up Diapers

Here are the key features of Up and Up diapers worth knowing before you purchase.

Wetness Indicators

The wetness indicator is a yellow stripe printed down the middle of the diaper that turns blue when your baby has wet it. All Up and Up diaper sizes have the wetness indicator, a convenient way for parents and caretakers to know if it’s time for a change.

Diaper Tabs

Up and Up feature strong grip tabs for a secure hold, and parents everywhere agree that the tabs on these diapers are impressive. You can tear it away, readjust it, and it will still keep your baby secure and comfortable.

Diaper Feel

Both the inside and the outside of the diaper are impressively soft; it makes sense why parents would choose this brand for newborns with very sensitive skin. No part of the diaper is scratchy or feels rough.

The dryness liner on the inside of the diaper is clinically proven to be gentle and hypoallergenic, keeping your new baby’s skin protected from moisture and irritation.

Diaper Fit

Many reviewers agree that Up and Up diapers run small, so it may be best to size up, particularly if your child is tall or pudgy and needs extra space to be comfortable.

Slim or Bulky

When compared to the other diapers in this category, Up and Up diapers run relatively slim. It is not a bulky fit, ideal for busy babies who can’t be slowed down. They don’t sag (unless you wait too long between changes) and stay up well when appropriately secured.

Leg Cuffs

The leg cuffs seem to do their job; we couldn’t find many complaints or issues with the leg cuffs online. However, these diapers seem to have their fair share of leaks, and insufficient leg cuffs could be part of the problem, particularly if the diapers leak around your baby’s legs.

Related post: Mama Bear Diaper Review

Waistband

The waistband may be the most comfortable and cozy part of the Up and Up diaper; with super-soft materials and an uber-stretchy fit in the waist and the sides, your baby will be moving and grooving any time of day. The elastic waistband allows your baby to move freely and helps to prevent messes and blowouts.

Absorbency

While Up and Up claims to offer 12-hour leak protection thanks to its SuperAbsorb™ Channels, many parents and caretakers feel that the absorbency power leaves much to be desired.

A flaw in absorbency comes with the concern of extra moisture sitting on your baby’s skin, which can lead to skin irritation and diaper rash.

Even after they’ve been peed in once or twice, parents explain that they can feel the moisture in the diaper seeping through, meaning the absorbency power is not as impressive as Target claims.

Most parents agree that these diapers can be worn during the day without problems, but the overnights present regular leaks and even a blowout.

Some parents have had to change their babies multiple times during the night, which is not ideal for any new parent!

Related Diaper Review Post: Cloud Island Diaper Review

Frequently Asked Questions

Here are some commonly asked questions online about Up and Up diapers.

Diaper Size	Weight (pounds)
Newborn	10 lbs
1	8-14 lbs.
2	12-18 lbs.
3	16-28 lbs.
4	22-37 lbs.
5	27+ lbs.
6	35+ lbs.
7	41+ lbs.

Related post: Comparison of Target’s Up and Up vs Costco’s Kirkland Diapers

Target Up and Up Diaper Review: The Verdict

We recommend Up and Up diapers for families looking to save money on diapers while still accessing a comfortable, durable product that may work effectively.

If you’re open to trying various diaper brands and are curious about Up and Up, we say give it a shot, especially if you have a younger baby who may need to be changed during the night anyway.

For an older baby or toddler, this brand is certainly worth a shot. Still, you may be subjecting them to overnight leaks and tears and a little mystery about what ingredients are used during manufacturing.

Related post: In-depth review of Luvs Diapers