The Best Celebrity Baby Clothes – What Brands are Celeb Babies Wearing?

If you follow celebrity news online or in magazines, you probably know that the most well-known babies aren’t always dressed in the most exclusive brands. Stars like Justin Bieber and Gwen Stefani have been spotted in their Vans shoes for years, so it only makes sense that some celebrities also buy their children Vans shoes. Target clothes are also seen from time to time, which isn’t surprising since Beyonce and many other celebrities admit to loving the store.

Target stores are available to everyone, and you can find a pair of kid’s Vans at any shopping mall or even at Kohl’s. It’s comforting to know that celeb parents are saving some pennies when buying clothes just like the rest of us, but that’s not the full story. Most probably spend way more on clothes than the average person can afford, even if they do sport something from Target from time to time.

Celebrity tots probably wear more big-time name brands than Target picks. Let’s look at some of the hottest brands for celebrity baby clothes today and learn where the stars are buying these brands.

What Brands Do Celebrity Babies Wear?

We’ve mentioned some of the everyday brands that some celebrities buy for themselves and their children. What about the more exclusive and big-ticket brands that you may not have heard of before? We have a list of some leading brands popular with celebrity parents. They’re not all crazy expensive, so you can get your little one in celebrity style if you shop the right stores and websites.

Allbirds

Allbirds launched their sustainable sneaker line in 2016. Since then, celebrities like Mila Kunis, Jennifer Garner, Hilary Duff, and Sarah Jessica Parker have been seen wearing them in the streets with casual attire. The brand is all about reversing climate change and cutting their carbon footprint, so they use a lot of sustainable materials and manufacturing processes.

Smallbirds is the name designated for wool children’s sneakers available only at Allbirds. The shoes aren’t always available and sell out quickly when they are released. That’s just the type of exclusivity you can expect for a celeb tot’s wardrobe.

You might also enjoy: Celebrity Baby Nurseries

Appaman

Appaman offers a bit of everything for children, ranging from basic t-shirts and hoodies to suits and dresses for special occasions. The brand has partnered with Grammy Winner Ziggy Marley to create capsule collections based on his passion for music, but even the regular lines are often shopped by stars like Sarah Jessica Parker and Naomi Watts.

This is a stylish brand that caters to comfy clothing made for active kids. If you assume the price tags are outlandish, you’re mistaken. The prices are about on par with clothing sold at many department stores, and there are always items on sale at unbeatable prices.

Related reads: Great Ideas for Baby Shower Gifts

Burberry

The Met Gala of 2022 was filled with Burberry looks, including a see-through Burberry gown worn by Lila Moss, who is best known as Kate Moss’s daughter and cover model for British Vogue. It’s not surprising that many celebrities wear Burberry, especially for big events, so it should also come as no surprise that many are now dressing their children in the brand’s luxury children’s wear line.

Prices at Burberry are in line with what you might expect from a celebrity-approved store. You can easily pay close to $1,000 for one outfit, even when you’re dressing the little ones. You can find this brand online or in select department stores like Nordstrom.

Gucci Kids

If you grow up under the care of a celebrity, you’re probably going to wear Gucci a time or two. Celebs like Cardi B, Jennifer Lopez, and the Kardashian family have all gone public with their children wearing Gucci Kids clothing. It’s probably one of the most popular options for celebrity baby clothes today. Prices are about what you might expect, so get your credit card ready if you want your little one to wear the GG, too.

Related post: Celebrity Baby Strollers

Luna Leggings

Celebrity kids have been caught multiple times enjoying their daily lives in bold, lively Luna Leggings. The leggings are extremely comfortable and come in a variety of patterns with a variety of bright colors. You don’t even have to match the leggings perfectly to your outfit. Celebrity kids are seen out on the streets with their favorite leggings peeking out from under skirts and dresses as well as shorts and pants.

NUNUNU Baby

NUNUNU makes baby clothes without gender limitations. They do away with pronouns and simply make stylish clothing that all babies can wear. The brand is known for making baby clothing with personality, so don’t go looking for a basic blue or pink onesie. Their items are often sold in black and white and are made for babies being raised as free thinkers.

When you see celebrity baby clothes with large letters or stars, there’s a good chance the little one is adorned in NUNUNU Baby gear. Prices aren’t so high that only celebrities can shop the brand, but they are a bit higher than many parents will choose to spend on baby clothing.

Paul Frank

Paul Frank baby clothes are sold through department stores like Macy’s. Celebrities like January Jones are often seen carrying their babies around town in cozy clothing from the brand, but even older celeb kids are known to rock Paul Frank. The brand was established in 1997 in California and is still one of the most popular brands of celebrity baby clothes.

Petit Bateau

Petit Bateau baby clothing has long been shopped by celebrities like Katie Holmes and Angie Harmon. The brand has a nautical theme and is well known for its heritage stripes. The brand was developed and first popularized in France, but that hasn’t stopped American celebrities from purchasing the high-quality gear for their little ones.

You might also enjoy: The Most Outrageous Celebrity Baby Bags

Posh Peanut

Posh Peanut makes baby clothing with beautiful prints and lots of bold colors. The brand’s kimono sets for baby girls are incredibly popular, but Posh Peanut in general is loved by many celebrity moms and dads. The prices are on the higher end, so expect to pay around $60 for a kid’s bathing suit or $35 for a kid’s t-shirt. Even a baby hooded towel may run you close to $70.

Who are the celebrities putting their babies in Posh Peanut? Oh, only Chrissy Tiegen, Blake Lively, and Jennifer Garner. It’s one of the go-to brands for little ones growing up in the limelight.

Stella McCartney Kids

Stella McCartney Kids is another big-time baby label that celebrity parents seem to love. McCartney started out as a celebrity baby herself and later created her fashion empire for adults. She branched out to kid’s attire eventually, and now you can see babies and kids of all ages running around in her colorful, playful designs.

This is one of the more exclusive celebrity baby clothes brands, so expect to pay higher prices. A t-shirt, hat, or crop top for your child may run you around $75 with many items going even higher.

Related read: What are the most expensive diapers?

Where Do the Stars Buy Baby Clothes?

You can buy a lot of the brand names listed above online. Some brands only sell through their websites while others are also available in boutiques or even large department stores like Macy’s, Saks Fifth Avenue, or Nordstrom. Some brands appear on Amazon and second-hand thrift shops that cater to brand name clothing, but make sure you’re purchasing authentic pieces and not knockoffs.

It’s likely that many celebrities purchase baby clothing online, possibly using alternate names to conceal their identity and addresses. Celebrities are also known to send nannies or personal shoppers to stores to purchase baby clothing for them. When the big stars do head out in person to shop, they often visit small boutiques and department stores with the occasional trip to Target, Costco, and other box stores that everyone loves.

For example, Luna Leggings are sold through select boutiques in 30 states and some international locations. They often close their online shop, so you have to catch them at a boutique if you want your kids to enjoy some of the most comfortable and vibrant leggings made for children today.

Celebrities use personal shoppers who know all the boutiques, and they get lots of freebies directly from brands. When a celeb baby is seen wearing a select brand, the free press is more than enough incentive to convince leading baby clothes brands to gift their best designs to celebrity parents.

Related posts:

• What baby carriers and baby car seats are celebrities using?
• How to throw a Celebrity-inspired Baby Shower

Up for some fun reading? Check out our list of the worst celebrity baby names! And a list of who are the nerdiest celebrity moms out there!